Yahoo agrees to pay in excess of $1bn for Tumblr
20 May 2013 | by Gordon MacMillan
about during the 2012 US election . The Obama campaign particularly took to it and scored big hits ...
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M&S long-serving marketing chief Steven Sharp to retire
21 May 2013 | by Alex Brownsell
take over responsibility for marketing and will be put forward for election to the board as executive ...
10 marketing lessons from Obama's CTO
30 Apr 2013 | by Nicola Kemp
officer of Barack Obama's 2012 election campaign, unpicked just what made the campaign a success. Nicola ...
Seven steps to conquering the art of mining big data
30 Apr 2013
Obama's team to run the election 66,000 times a night. 7. Execute Translate what you know into ...
How Margaret Thatcher changed the marketing industry forever
09 Apr 2013 | by Ian Twinn, Director of Public Affairs, ISBA
83 election and I followed in the slip stream to take Edmonton, Labour s north London seat. She ...
Paddy Power promises to throw 'kitchen sink' at papal election
13 Feb 2013 | by John Reynolds
press, and has promised to "throw the kitchen sink" at the forthcoming papal election....is now out in Rome with a betting board showcasing its latest odds on the papal election. It ...
Review of the Year: Top Media Brands in 2012
18 Dec 2012 | by Nicola Kemp
date. As news of Obama's US Presidential election victory broke, there were 327,452 related tweets ...
#aoty12: Media Agency of the Year - PHD
11 Dec 2012 | by Nicola Kemp
with the election of 12 new board members. This has helped it create that all-important open culture ...
The Obama volunteer: Why Olympic marketer Greg Nugent swapped Stratford for the US
12 Nov 2012 | by Greg Nugent
lessons learned during the US Presidential election...innovation, history in the making and the formation of a coalition of support, then this election would be ...
Just Eat enters ad character in by-election
01 Nov 2012 | by Daniel Farey-Jones
. Murfitt claimed the idea of entering the election, which builds on the brand s manifesto-type marketing ...
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