Obama is proof that the core product must have authenticity
02 Dec 2008 | by Tess Alps
debate about Barack Obama's US election victory. There is an unseemly rush to assert that "it was my ...
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Obama's campaign shows that brands can be inclusive
25 Feb 2009 | by Sue Unerman
There are many theories circulating about the mechanics of President Obama's election campaign. Was...expert on e-democracy, called the election "the victory of popular politics over the marketing of ...
WPP UK revenues up 2.5% year on year
22 Aug 2008 | by Tristan O'Carroll
. "Spending behind the United States Presidential Election and around the Beijing Olympic Games should ...
A little more conversation
15 Jul 2008 | by Kim Benjamin
mayoral election whipped up online buzz to generate votes, while Appletiser has used samples to spread the ...
Daryl Fielding relishes joining the paper boys
22 Apr 2008 | by John Reynolds
the 1997 General Election. This challenged received wisdom by running a TV documentary on Tony Blair ...
Storm clouds gather over media sector
22 Apr 2008 | by David Parsley
ongoing US presidential election. He adds: It s an election year in the US, and not even an outgoing ...
MindShare's Proctor warns of shift in market confidence
01 Apr 2008 | by Rich Sutcliffe
Beijing Olympics, European Football Champion-ships and US presidential election would buoy ad spend in ...
Sorrell's bullishness shines out in a bear market
04 Mar 2008 | by Steve Barrett
Beijing Olympics, the US presidential election and the European Football Championships as three reasons ...
Media Week 2007
11 Dec 2007 | by Media Week
? Gordon Brown and his advisors did not handle the on/off election very effectively. Basic marketing ...
WPP achieves strong media growth
17 Aug 2007 | by Isabella Piasecka
and US Presidential Election. He cautioned that 2009 may see slower growth, as the US wrestles with ...
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