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Travel chief to revamp Labour

the 1997 general election but has since fallen to below 390,000. Labour has also been ...

AGENDA: Tories adopt the direct approach - Direct marketing has become the buzzword for the Conservative Party as it attempts to boost membership and donations for its dwindling funds. Danny Rogers reports

election. The other priority, linked directly to membership, is funding. After the hugely ...

Tories recruit for database push

election and want to emulate the strategy. Hague s policy of mass membership has been driven by next ...

EU to hire ad agency to encourage voting

Europe. The previous election in 1994 was promoted primarily using mass media, but this time the ...

Labour’s marketing head takes up post at Barraclough Hall

the private sector since last year s general election. His job will be split between three ...

Marketing Technique: Customer Magazines - Profile/Philippa Clarke/As customer services director of Flanagans Supermarket Direct, Philippa Clarke aims to convince consumers of the benefits of shopping for groceries from the comfort of their own homes. Loue

outside Neil Kinnock s house, the night he lost the 1992 election, she says. I had turned 30 ...

 

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