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US election campaigns

What did the industry learn from the Twitter election, Alasdair Reid asks....1996 was the first "internet election", 2004 was supposedly about bloggers, 2008 was fought on Facebook ...

Top five: The most-shared 2012 Presidential election ads

Official and funded by Super PACs (political action committees)

The Obama vs Romney marketing face-off: brand lessons from the US election

social-media election, in 2012 social is ubiquitous and much has changed. It is no longer the preserve of ...

Celebrities endorse political parties ahead of Thursday's election

LONDON - As the General Election campaign enters its final days, celebrities are starting to show...Labour's 'seaside tsar' should they win Thursday's election. Other famous Labour fans include longtime ...

Labour presents General Election manifesto online

LONDON - Labour has produced a landing page to prominently feature its General Election 2010.... Read more on Brand Republic's The red, yellow and blue election blog Gordon MacMillan on The ...

Marmite election ads make debut appearance

LONDON - Marmite has debuted its two 'party election' ads online ahead of their first TV outing on...DDB's latest campaign for the Unilever spread takes the form of a mock election contested by The ...

Labour asks voters to create next election ad

ad, inviting voters to submit their own election campaign ideas....election campaign ideas. The email to Labour's supporters explains: "Our ad agency, Saatchi and Saatchi ...

Marmite stages lovers versus haters election

LONDON - Marmite is introducing two new political parties ahead of holding its very own election...convince the public to vote for them on a specially created election website, www.marmitenewsnetwork.com ...

Social media shapes first digital election

- creating a headache for the creative and media agencies working on the election campaigns. Stephen..."The 1960 Nixon versus Kennedy battle was the first great TV election ever fought," says Matt Smith ...

BR Video: Labour election slogan lacking in public's view

LONDON - The Tories' election slogan of 'Vote for change' has the edge over Labour's more "vague

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