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Seven steps to conquering the art of mining big data

Obama's team to run the election 66,000 times a night. 7. Execute Translate what you know into ...

The Obama volunteer: Why Olympic marketer Greg Nugent swapped Stratford for the US

lessons learned during the US Presidential election...innovation, history in the making and the formation of a coalition of support, then this election would be ...

The Obama vs Romney marketing face-off: brand lessons from the US election

social-media election, in 2012 social is ubiquitous and much has changed. It is no longer the preserve of ...

TfL's Chris Macleod on marketing's battle against Olympic gridlock

election . In a rerun of 2008, the May vote will pit Boris Johnson against Labour's Ken Livingstone ...

Social firm gets stamp of credibility as Experian moves in

app, Facebook's live voting app for the UK General Election debates and handled social media strategy ...

Tories and Lib Dems lead growth list of direct mail users

advance of the General Election last May, the Lib Dems increased their year-on-year spend by more than ...

Iris scoops electoral reform integrated brief

Democrats ahead of this year's General Election, will launch a series of campaigns to encourage people to ...

Moody Britain 2010: Putting the pieces back together

curtains of parliament and the financial sector. In the build-up to the election, they also had a glimpse ...

Generation why?

behaviour. On the one hand, we've had an election entirely swung by the bravura performance of a ...

Digital's future is in the past

takes more than a Twitter account to win an election. For example, there was the Conservative Party ...

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