to remove filtersAre marketers keeping pace with changing consumer preferences? The Marketing Society Forum
30 May 2012
discount airline operators (easyJet, Ryanair), financial services (Metro Bank, Barclays' Ping, Wonga) - the ...
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'Other people will pay for things. Weird, but true'
14 Jun 2012
Cannes gets up real early on Saturday morning and catches the first easyJet flight home before there has ...
Helen Edwards: Get personal with your brand
16 May 2012 | by Helen Edwards, PPA Business columnist of the year
Marketing interview (25 April), easyJet's Carolyn McCall revealed that she goes up and down the aisle with ...
Industry view: Is easyJet's marketing makeover working?
12 May 2012 | by Loulla-Mae Eleftheriou-Smith and Daniel Farey-Jones
EasyJet's change of marketing strategy in October last year appears to be paying off judging by its...invested in featured the lines 'Where are you going?' and 'Europe by easyJet' and was intended to make a ...
Autoglass appoints new marketing director
09 May 2012 | by Matthew Chapman
a brand manager at Travelodge and easyJet. Meliveo will take up the role of marketing director ...
EasyJet's Carolyn McCall on putting clear blue sky between the airline and its budget rivals
25 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
The easyJet chief executive wants the carrier's repositioning to highlight its value proposition...It is on an easyJet flight, wedged between chief executive Carolyn McCall and the carrier ...
Editor's Comment: Calm reaction vital in a social-media storm
25 Apr 2012 | by Noelle McElhatton
when to shut up. McCall cool under fire EasyJet chief Carolyn McCall is measured and calm, too ...
Flybe in £9m brand repositioning
24 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
travellers, who account for about 45% of Flybe s customer base. The strategy emulates easyJet s focus on this ...
IAG forced to take on bmi baby as airline takeover completes
20 Apr 2012 | by Loulla-Mae Eleftheriou-Smith and Emma Powell
bmi baby in January 2002 to rival Ryanair and easyJet, tasking Partners BDDH with advertising the ...
Air tax rise sparks further lobbying from airline heads
02 Apr 2012 | by Loulla-Mae Eleftheriou-Smith
calls from the heads of easyJet, Ryanair, Virgin Atlantic and International Airlines Group (IAG) urging.... EasyJet s Carolyn McCall, Ryanair s Michael O Leary, Virgin Atlantic s Steve Ridgeway and BA owner IAG s ...
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