24 Sep 2003
| by Ivan Castano
Portugal.
It faces tough competition from Luton-based rival easyJet and also airlines such as Iberia ...
11 Sep 2003
| by Mark Ritson, assistant professor of marketing at the London Business School
loan from his father, easyJet was launched. By focusing on particular routes and harnessing a unique ...
05 Sep 2003
| by Glen Mutel
currently enjoyed by low-cost airlines, such as Ryanair and easyJet.
It is unclear whether the incumbent ...
04 Sep 2003
| by Holly Acland, editor of Marketing Direct
value on their customers' contact centre experience. Only 5% of easyJet bookings are conducted over the ...
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