to remove filtersPROFILE: Brand pilot - David Magliano, Director of strategic marketing, EasyJet
24 Apr 2003 | by Daniel Rogers
marketing last week - is to adapt easyJet's marketing to this new age of air travel. "Stelios (Haji-Iannou ...
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INTERNATIONAL: easyJet hires agency for post-merger PR
25 Apr 2003 | by Ivan Castano
MADRID: No-frills airline easyJet has hired Madrid-based Inforpress for its PR in Spain and...Haji-Ioannou. The agency will specifically work to promote easyJet's fares, scheduled flights and its ...
LICENSING: Unlock the equity within your brand
24 Apr 2003 | by Rachel Miller
Brand extension is a risky business. Even the most high-profile names, such as Virgin and easyJet ...
Ryanair walks into storm with Iraqi information minister
23 Apr 2003 | by Staff,
Iraqi information minister Muhammad Saeed al-Sahaf, whom it has appearing as EasyJet's head of...forces entered Baghdad. The third caption says "EasyJet have the lowest fares". The poster advertises ...
Economist anger about EasyJet 'management trainee' ad
15 Apr 2003 | by Jennifer Whitehead,
LONDON - The Economist has complained about an EasyJet advertisement, which is remarkably similar...The EasyJet ad, which created was in-house, shows a picture of a disgruntled looking man with the ...
REVIEW: easyJet warns losses could be worse than predicted
11 Apr 2003
The low-cost airline easyJet warned this week that its expected losses for the first half could be
OPINION: Stelios shows there's an 'easy' way to a smart pricing strategy
10 Apr 2003 | by Mark Ritson, assistant professor of marketing at the London Business School
consumers attracted by its price promotions are likely to pay a standard price because easyJet and its ...
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