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CLIENT OF THE WEEK: BA chief relishes no-frills job - Launching an airline will be no trouble for Barbara Cassani, John Tylee writes

28 Nov 1997 | by JOHN TYLEE

. Last week, EasyJet ran press ads that branded Cassani and Ayling beauty and the beast and urged ...

Finsbury to steer Virgin Express through float

14 Nov 1997 | by JULIETTE GARSIDE

. Branson has reportedly been impressed with the success of rival operators such as Debonair, EasyJet and ...

CAMPAIGN DIRECT: The man behind EasyJet’s success - The direct marketer of the year, Stelios Haji-Ioannou, has a singular, hands-on approach, Ali Qassim says

10 Oct 1997 | by ALI QASSIM

sipping champagne when he flies first or business class. That s because EasyJet, the controversial...sipping champagne when he flies first or business class. That s because EasyJet, the controversial ...

DIRECT MARKETING: BUILDING A COHERENT BRAND - Direct response might be shunned in some quarters but should be seen as a vital piece of the advertising package, Tim Woolgar says

10 Oct 1997 | by TIM WOOLGAR

years have been created as successfully as the airline, EasyJet. Like the launch of Direct Line ...

EasyJet fuels growth

07 Aug 1997 | by JULIAN LEE

EasyJet is on the brink of signing a deal that would treble the size of its fleet....EasyJet is on the brink of signing a deal that would treble the size of its fleet. A deal ...

PROFILE: EASYRIDER - STELIOS HAJI-IOANNOU, FOUNDER, EASYJET

07 Aug 1997 | by JULIAN LEE

founder and owner of EasyJet, at the news that British Airways is considering following in his slipstream...founder and owner of EasyJet, at the news that British Airways is considering following in his ...

BA calls in HHCL to create new airline

25 Jul 1997 | by KAREN YATES and JOHN TYLEE

. EasyJet, one of the pace-setters in no-frills flights, has accused BA of showing a snooty indifference ...

EasyJet to air new image

05 Jun 1997 | by HARRIET MARSH

EasyJet, the budget airline operating out of Luton Airport, is to launch a more mature marketing...EasyJet, the budget airline operating out of Luton Airport, is to launch a more mature marketing ...

REVIEW: Marketing and advertising news in the week’s press

09 Jan 1997

EasyJet, the budget airline, has held talks with Virgin Express to discuss a possible merger to...EasyJet, the budget airline, has held talks with Virgin Express to discuss a possible merger to ...

 

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