Happy jumper and friendly lemon extol BA
24 Oct 2012 | by Loulla-Mae Eleftheriou-Smith
. The ads aim to distance the carrier from no-frills airlines such as easyJet and Ryanair, and reinforce ...
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IAB Engage: Brands 'must be authentic' for Twitter success, says CEO
25 Oct 2012 | by Sarah Shearman
interactive at ITV and Peter Duffy, marketing director at EasyJet. ...
Simon Rich leaves VCCP
18 Oct 2012 | by Jeremy Lee
the planning department and became the lead planner on the agency's easyJet account after the ...
BA looks to distance itself from no-frills airlines
17 Oct 2012 | by Loulla-Mae Eleftheriou-Smith
campaign, as it looks to stave off competition from budget carriers such as easyJet....for no-frills carriers such as easyJet and Ryanair. The work, which follows the airline s "Don t ...
EasyJet 'holiday moments' campaign brings price back to fore
08 Oct 2012 | by Loulla-Mae Eleftheriou-Smith
EasyJet has brought a price tag back to its TV advertising in a new spot created by VCCP, called...strategy, which includes easyJet s revamped website, a mobile site and a booking app. The latest ...
EasyJet rolls out 'inspire me' tool in CRM overhaul
02 Oct 2012 | by Loulla-Mae Eleftheriou-Smith
EasyJet is completing an overhaul of its CRM programme this week, rolling out the "inspire me" tool...'Europe by easyJet' marketing campaign on Saturday 6 October. The TV ad will go live in France, Italy ...
Danny Rogers: FTSE firms should have comms on board
26 Sep 2012 | by Danny Rogers
slightly smaller, but no less important, British organisations, such as Paul Moore at easyJet or Jackie ...
VCCP opens Aussie office
24 Sep 2012 | by John Reynolds
whose clients include O2, easyJet and comparethemarket.com says it "will be looking to grow the team ...
'The battle in the UK is on price' says Accor marketing chief
24 Sep 2012 | by Loulla-Mae Eleftheriou-Smith
to fly easyJet but drive a luxury car. "There is a de-segmentation happening in the market and now ...
The cloud: it's not about technology, but economics
21 Sep 2012 | by Graham Oakes
development charity Oxfam to low-cost airline easyJet decided to trust their IT infrastructure to 'the cloud ...
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