Search results for "easyjet"

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A view from the top

14 Feb 2013 | by Charles Vallance

Busy Monday. New-business creds meeting followed by an easyJet internal, then O2, then Hiscox.

Can a corporate rebrand really deliver a decisive change in internal culture? The Marketing Society Forum

13 Feb 2013

impatience to tell the world about planned changes to Easyjet s culture and how thankful she was that she ...

Helen Edwards: The importance of thinking inside the box

28 Nov 2012 | by Helen Edwards

Forget about outside the box - easyJet has demonstrated that marketers need to think inside it if...What's the story behind easyJet's up-and-away 2012 financial results? As ever, there is more than ...

Brand manager of the week: Ruth Start

14 Nov 2012

marketing manager for easyJet, when it was still in its infancy. His empowering attitude, passion for the ...

Danny Rogers: FTSE firms should have comms on board

26 Sep 2012 | by Danny Rogers

slightly smaller, but no less important, British organisations, such as Paul Moore at easyJet or Jackie ...

Are marketers keeping pace with changing consumer preferences? The Marketing Society Forum

30 May 2012

discount airline operators (easyJet, Ryanair), financial services (Metro Bank, Barclays' Ping, Wonga) - the ...

Helen Edwards: Get personal with your brand

16 May 2012 | by Helen Edwards, PPA Business columnist of the year

Marketing interview (25 April), easyJet's Carolyn McCall revealed that she goes up and down the aisle with ...

Editor's Comment: Calm reaction vital in a social-media storm

25 Apr 2012 | by Noelle McElhatton

when to shut up. McCall cool under fire EasyJet chief Carolyn McCall is measured and calm, too ...

Andrew Walmsley's 12 digital predictions for 2011: did they come true?

07 Dec 2011 | by Andrew Walmsley

let-up in the levels of investment in pointless apps. The mobile web is growing fast, even though easyJet ...

Helen Edwards on Branding: Come fly with me

20 Oct 2011

British Airways and easyJet's big-money ads couldn't be more different - yet neither hits the mark....killer line. Nor do sticks of rock with 'to fly, to serve' through them set the pulse racing. EasyJet ...

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