to remove filtersCobra attempts to overtake 20 beer brands with £4m campaign
02 Mar 2012 | by Loulla-Mae Eleftheriou-Smith
, easyJet and Ryanair, who united to lobby the Government together and urge it to scrap APD due to its ...
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P&G scoops Brand of the Year award
29 Nov 2012 | by Noelle McElhatton
unveiled on the night that included EDF, BT, Sainsbury s and EasyJet. Donnelly told Marketing that ...
Ryanair and easyJet take reserved seating to low-cost battleground
23 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
Ryanair and easyJet are going head-to-head on the new battleground of paid-for allocated seating...rival budget airline easyJet said it was trialling allocated seating throughout its cabins, where ...
EasyJet to build brand with £50m pan-European campaign
26 Aug 2011 | by Loulla-Mae Eleftheriou-Smith
EasyJet, the low-cost airline that has traditionally focused on price-led marketing, is launching a...digital activity. It uses the strapline, "Where are you going?", and will run across easyJet s key ...
Duffy's flight plan is to be Europe's number one
25 Aug 2011 | by John Tylee
The easyJet marketing director wants the carrier to be the first choice for both business and...that easyJet should be their airline of choice, rather than the one they pick just because its prices ...
EasyJet 'times change' by Publicis
15 Jun 2011
EasyJet, the low-cost airline, is launching a new marketing campaign to support the extension of...a carrier. A box in the signature orange and white of easyJet directs customers to easyJet.com/flexi ...
EasyJet profits to soar above £150m as UK passengers increase
06 Oct 2010 | by Loulla-Mae Eleftheriou-Smith
EasyJet, the low-cost airline, has upped its profit forecast for the year to 30 September..., passenger numbers rose 7.9% to 48.7 million. This increase has led easyJet to lift its profit forecasts ...
Profile: Engineering the future
10 Aug 2010 | by Alex Brownsell
like Sir Richard Branson at Virgin and Sir Stelios Haji- Ioannou at easyJet. Rostom felt that directly ...
Not as easy as it looks
27 Jul 2010 | by Alex Brownsell
Sir Stelios' battle with easyJet highlights the potential pitfalls of brand licensing....The ongoing battle between easyJet and its founder, Sir Stelios Haji-Ioannou, may be amusing to ...
Digital's future is in the past
25 Jun 2010 | by Richard Baker, Howard Scott and Mark Johnson, Sequence
Open Graph technologies, and heard the news that easyJet plans to pay-enable its Facebook app. In those ...
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