Vatican to launch TV campaign to boost Church's image
01 Apr 2013 | by Jorge A Ingannare
. It will also support the campaign with direct mail and social media. The church last year took to ...
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Introduction
05 Apr 2013
include online display advertising spend. Direct marketing such as direct mail is not included, hence the ...
Why brands must act as editors
06 Mar 2013 | by Nicola Kemp
traditional direct mail. Brands need to ditch the volume game and better edit their communications. Raised ...
RAC promises to be 'the motorist's champion' in new ads
21 Feb 2013 | by Alex Brownsell
radio, online and direct mail activity. John Orriss, RAC chief marketing officer, said: "As the ...
Live military operations in Afghanistan to be aired on TV as part of TA campaign
16 Feb 2013 | by Jeremy Lee
, electronic direct mail and social media management. The campaign was created in association with ITN ...
Industry view: how can Honda return to former glories?
07 Feb 2013 | by Kim Benjamin
support of the huge number of loyalists out there. Restart the dialogue through social media, direct mail ...
Cancer Research DM ad banned for 'threatening' content
30 Jan 2013 | by Alex Brownsell
A "threatening" Cancer Research UK direct mail ad has been censured by the advertising watchdog for
The Year Ahead For...Digital
10 Jan 2013
alienating, wasteful analogue practices of direct mail shots and high-street chugging. As with the charity ...
Aviva updates global brand strategy
27 Dec 2012 | by Alex Brownsell
Vickers BBDO, will be supported with outdoor executions and a direct mail campaign in mid-January. Digital ...
Think BR: Personally speaking
18 Dec 2012 | by Paul Porter
items carrying personal details, as well as clunky direct mail campaigns that carry personalisation only ...
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