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Digital choice: www.xfactor.tv

There is probably no bigger TV programme than ITV's The X Factor - it is a colossal brand watched by millions each Saturday evening.

Digital choice: Sky Sports 'Year Deal'

This clever little banner for Sky Sports' Year Deal demonstrates how to effectively draw attention to an offer by using interactivity across a standard web page.

Digital Essays: Fleishman-Hillard Digital - Digital gurus in discourse

directly and indirectly. Here, two digital whizz-kids discuss the future of the web and how the role of...experiences integral to the brand. Marketing companies are coming face-to-face with each other in the digital ...

Digital choice: Imagini Friends

I'm fed up with social networking. I'm anti-social and my mum told me not to talk to strangers.

Digital Choice: detoxwithevian.co.uk

The new year has arrived along with the predictable wave of slim-down, clean-out and detox products. They seem designed to make us feel guilty for our festive overindulgences. Thankfully, Detox with Evian has managed something quite different and is very engaging.

Digital Essays: Let's measure up

As all agencies are happily aware, digital adspend has rocketed in 2006 and its steady rise looks ...

Digital choice: First Great Western

It has recently won an award, so I wanted to look at First Great Western's website.

Digital choice: ITV Jane Austen 'flirtmail'

I never do those Cosmo quizzes that match you up with your 'perfect' partner, I don't pay attention to what my stars predict for the year and I am not one to be swept away by archaic visions of cheesy chivalry so often churned out in romantic novels.

Digital choice: Radio Times

What with the world being overtaken by web 2.0, Radio Times has launched a user-generated content section on its website called Talk.

Digital choice: CNN

To promote its new mobile-internet site, CNN selected Hypertag to run a campaign comprising Bluetooth-enabled posters at London City Airport - a perfect way to target high-value, tech-savvy consumers waiting for their plane in the rather impersonal departure lounge.

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