To promote its new mobile-internet site, CNN selected Hypertag to run a campaign comprising Bluetooth-enabled posters at London City Airport - a perfect way to target high-value, tech-savvy consumers waiting for their plane in the rather impersonal departure lounge.
British Airways' new Club World service aims to be the supreme example of an end-to-end flight experience, affording passengers all the pampering and freedom they might expect from a contemporary members' club.
No longer simply a 'fad du jour' for yummy mummies or eco-warriors, organic food has fast become a staple for many of us, and the recently rebranded organic-food company Whole Earth, a pioneer of the sector most famed for its peanut butter, has launched a quirky site promoting its products and philosophy.
things in the digital domain that look interesting from a design perspective, such as funky Flash ...
Integration is the key to the digital age. But new media resemble the Titanic - surrounded by...The explosion of channels available in our digital age seems to engender enthusiasm and panic in ...
Mobile technology is advancing so rapidly that soon the internet will infiltrate every aspect of how we communicate in the real - and virtual - world, and disappear from our consciousness.
As clients demand more from digital media, agencies are looking at how to broaden their offer....) Engage 2005 conference. It is testament to how far, and how fast, the digital sector has developed ...
Lexus has briefed Amaze Digital to overhaul its website as it seeks to increase its share of the
Tube rebranding campaigns tend to be rather tactical, location or event-based affairs. Be it a car manufacturer at Earls Court during the Motor Show or a media owner euphemistically cocking a leg to mark its territory, they are a bit ordinary. Xbox was different. It delivered excitement and captured...
This is excellent use of the digital space, targeted perfectly to reach high volumes of key ...
