11 Jul 2007
| by Jon Williams, Head of digital creative, Beattie McGuinness
To promote its new mobile-internet site, CNN selected Hypertag to run a campaign comprising Bluetooth-enabled posters at London City Airport - a perfect way to target high-value, tech-savvy consumers waiting for their plane in the rather impersonal departure lounge.
10 Jan 2007
| by Jonny Watson, Digital creative director, Archibald Ingall
British Airways' new Club World service aims to be the supreme example of an end-to-end flight experience, affording passengers all the pampering and freedom they might expect from a contemporary members' club.
13 Dec 2006
| by Anne Davis, Managing director, Euro RSCG 4D Digital
No longer simply a 'fad du jour' for yummy mummies or eco-warriors, organic food has fast become a staple for many of us, and the recently rebranded organic-food company Whole Earth, a pioneer of the sector most famed for its peanut butter, has launched a quirky site promoting its products and philosophy.
04 May 2001
| by MARK COLLIER, managing director of Dare Digital
things in the digital domain that look
interesting from a design perspective, such as funky Flash ...
07 Dec 2007
| by Ged Carroll, lead consultant (EMEA), digital strategies,
Integration is the key to the digital age. But new media resemble the Titanic - surrounded by...The explosion of channels available in our digital age seems to engender
enthusiasm and panic in ...
17 Oct 2008
| by Faris Yakob, a digital ninja at Naked New York
Mobile technology is advancing so rapidly that soon the internet will infiltrate every aspect of how we communicate in the real - and virtual - world, and disappear from our consciousness.
As clients demand more from digital media, agencies are looking at how to broaden their offer....) Engage 2005 conference. It is testament to how far, and
how fast, the digital sector has developed ...
27 Jun 2007
Lexus has briefed Amaze Digital to overhaul its website as it seeks to increase its share of the
29 Mar 2002
| by STEVE CRAY, the head of Opus Digital
Tube rebranding campaigns tend to be rather tactical, location or
event-based affairs. Be it a car manufacturer at Earls Court during the
Motor Show or a media owner euphemistically cocking a leg to mark its
territory, they are a bit ordinary. Xbox was different. It delivered
excitement and captured...
25 Apr 2007
| by James Timberlake, Head of digital and direct marketing,
This is excellent use of the digital space, targeted perfectly to reach
high volumes of key ...