A New Vision
15 Oct 2010 | by Professor Derek Holder, IDM
digital marketing. Today, customer engagement means dialogue - as it did for the Victorian shopkeeper ...
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Forward Thinking Essays 2012: Data, but not as we knew it, Tash Whitmey, EHS 4D
24 Jan 2012 | by Tash Whitmey, EHS 4D
digital channels and are producing TV spots and banner ads, calling themselves integrated. Increasingly ...
Content is King
15 Oct 2010 | by Hugh Burrows, Que Pasa Communications
: it's now also available as a YouTube mobile application and on the Vidzone digital jukebox on ...
We Want Action
15 Oct 2010 | by Paul Munce and James Middlehurst, MBA
been (wrongly) solely accredited to the digital response channels. People are not behaving in a way ...
Learn the New 'Dating' Game
15 Oct 2010 | by Suzanne Bidlake, associate editor (reports), Campaign
the digital agency R/GA, not a DM shop, "Nike+ is the best piece of DM content," Rik Haslam, the group ...
The Dawn of Engagenomics
15 Oct 2010 | by Mike Cullis, Elvis
CRM and loyalty programmes, events and, more recently, a host of digital techniques. But the ...
How to measure true engagement
15 Oct 2010 | by Ol Janus, EHS 4D Discovery
might measure it by the number of purchases over time, the number of clickthroughs from your digital ...
Beyond Distraction
15 Oct 2010 | by Jeremy Garner and Mark Brown, Weapon7
The average UK citizen is bombarded with anything up to 5,000 ad messages every day. Digital ...
What Next in Engagement
14 Oct 2010 | by Suzanne Bidlake
recently on a brief that involved taking an established brand icon into the digital age. There is ...
PROMOTIONAL FEATURE: Search or social media - where to focus your budget?
12 Jul 2010 | by Craig Walmsley
, asks EHS 4D Digital's Craig Walmsley...interested in. If you want to acquire customers through digital means, search is definitely the place to ...
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