Brands connect TV and video advertising
16 Jan 2013 | by Jane Bainbridge
sectors to discuss the changing role of video in a digital era dominated by 'on-demand' consumers ...
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Connected Campaign of the Month: Kit Kat
28 Feb 2013
Other media: TV, outdoor, radio, digital including social online and mobile Link ...
Brand, creative and media stars meet to debate the Tablet Media opportunity at Newsworks Summit
23 Nov 2012 | by Staff
Group, Zach Leonard, Managing Director of Digital at The Independent and the London Evening Standard ...
Connected Campaign of the Month: Audi
22 Nov 2012
Other media Outdoor, print, digital Link www.facebook.com/audiuk Background The ...
A new buzz for a timeless principle
29 Oct 2012 | by Jon Davie, Zone
underlying principles are timeless. It s just that the digital landscape provides a radically different ...
Play like an entrepreneur
29 Oct 2012 | by Elle Graham-Dixon, Elvis
become the self-proclaimed tools of digital advertising, lifted from technological innovation elsewhere ...
Connected Campaign of the Month - Pimm's
20 Sep 2012
, out-of-home, print, experiential, other digital activity Links www.facebook.com/pimmstime ...
How can travel brands react to events such as ash clouds that affect marketing?
22 Aug 2012 | by Robin Frewer, director of travel and finance sector, Google UK
The rise of digital media has increased the pace and the complexity of modern marketing, but also...various scenarios. After all, in digital, making immediate change is relatively easy, if you are prepared ...
As digital becomes omnipresent, what can brands do better to cut through?
01 Aug 2012 | by Sarah Speake, strategic marketing director, Google UK.
recently (See related articles, left), I'm going to look at other digital opportunities and strategy....moments that matter - everything (not just in the digital space) can be boiled down to a series of moments ...
Hit the sweet spot
19 Jul 2012 | by James Devon, MBA
innovatively bring to life its campaign. Big ideas are still big ideas - digital just gives them new places to ...
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