31 Oct 2012
| by Kim Benjamin
Recent acquisitions of digital agencies by big marcomms groups suggest the days of the independent...Two of the most significant deals in digital marketing history were struck this year. In June, the ...
15 Aug 2012
| by Kim Benjamin
Field marketers are using tablets and other digital tools to gather live feedback, which they can...getting to grips with the latest technology innovations and digital tools to enable them to engage further ...
15 Aug 2012
| by Kim Benjamin
experiential is to gain the recognition of other disciplines, such as digital.
'What is needed is a more ...
26 Oct 2011
| by Kim Benjamin
With more brands pushing the marketing boundaries, digital agencies are increasingly finding...It goes without saying that digital is a rapidly changing landscape, which means agencies ...
10 Oct 2011
| by Kim Benjamin
management, 9% digital and print. Clients include Aberdeen Asset Management, Brit Insurance, Optimum ...
16 Jun 2011
| by Kim Benjamin
surprisingly resilient, thanks to the parallel rise of branded content and digital communications, including ...
30 Mar 2011
| by Kim Benjamin
With digital work now accounting for more than half of many agencies' business, the direct...activity across a range of digital and traditional platforms.
It will come as no surprise that digital ...
22 Mar 2011
| by Adam Wood
last summer of a 'huge (consumer) migration to digital', adding: 'I look at our (digital) investment in ...
15 Mar 2011
| by Adam Woods
suggest display revenues were down, because all the other elements - sponsorship, events, the digital ...
20 Oct 2010
| by Kim Benjamin
Continuing economic uncertainty and shifting client demands are spurring digital agencies to...As we all know, consumers' appetite for digital content, products and services is insatiable. This ...