Search results for "digital"

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Help bargain hunters buy genuine brands

20 Dec 2012 | by Charlie Abrahams

. Powerful brands are particularly vulnerable to brandjackers in the digital world. An effective online brand ...

The new power of television

17 Dec 2012 | by Sarah Ivey

Ever since digital technology exploded onto the media landscape, TV has increasingly been seen as ...

What do consumers think of 4G?

07 Dec 2012 | by Gavin Sugden and Aakanksha Haran

introduction of this new service might once again completely change the digital landscape. We are already ...

Driving to the digital future

23 Nov 2012 | by David Stradling and Ines Nadal

digital to become the first brand to open a digital showroom , which uses digital presentations to ...

Viewable impressions send engagement and relevance soaring

19 Nov 2012 | by Michael Froggatt

continues to gain steam in the digital advertising industry. The Making Measurement Make Sense (3MS ...

Hey big spenders - explaining FMCG's rise to the top of the online adspend pile

26 Oct 2012 | by Ashley Underwood

last three years, reflecting changing attitudes to digital display as a branding tool in its own right ...

New trends in shopping

26 Oct 2012 | by Louise Brice

sale/offer/promotion. Know me: digital loyalty Shoppers are becoming increasingly more savvy, and the ...

Has the Olympic effect fizzled out already?

19 Oct 2012 | by Will Youngman

of GfK's Digital Market Intelligence team answers that all important question: was it worth brands...September, measuring the nation s social media conversations and tracking digital behaviour to assess: 1 ...

The breakfast club

11 Oct 2012 | by Sarah Jenkins

show across an average week. However, with today s complex, fragmented and digital media landscape ...

Online video matters even for the heaviest TV spenders

19 Sep 2012 | by Rhys McLachlan

new platforms. In the past, individual digital media owners have tried to demonstrate just how much ...

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