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Seven best practices for building a smart ad

in discovering what's working for digital advertisers, writes Ariel Geifman, principal research...America. Summary In the competitive digital advertising landscape, advertisers need to invest their ...

Technology: VMware cuts IT costs for public sector

budgets following the CSR. Brands2Life's in-house digital team developed a microsite and blog to host all ...

Voluntary sector - Macmillan lobbies for better cancer care

and digital media effectively too. Bite-size videos of cancer sufferers are powerful and people are ...

Technology: 'Gladvertising' has 3M in seventh heaven

Saatchi PR to help launch 3M|GTG, its new digital out-of-home business, in seven countries. Objectives ...

Literature: Online book grabs worldwide attention

Under 5,000 Objectives To raise general awareness of the event through digital and ...

Young westerners are embracing a global outlook

adults, as well as less religious and less likely to have served in the military. These digital ...

How tablets and e-readers are changing the UK's digital diet

Sixty nine percent of tablet owners think most people will have a tablet or e-reader in the future, research from UM London reveals.

Augmented reality and sales conversions

implications for the DOOH, events and digital marketing sectors. Whether the product is a complex ...

The PRWeek Best Places to Work survey 2011

professionals for seminars and offers workshops to share and improve digital knowledge within the agency ...

How the business elite use digital

their companies. Digital trends of the business elite The upper echelons of the ...

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