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The Joy of Problems drives Honda forward

work. Activity: A "Problem Playground" invited them to solve simple puzzles, with digital and ...

Mercedes-Benz goes mobile to sell used cars

Challenge: The proliferation of digital media means car buyers increasingly access information on

MySpace audience drives Intel music campaign

Strategy This was based on the insight that digital musicians are tech-savvy, pragmatic and generally aged ...

Colour of Magic campaign charms viewers

, within four pillars in the station. Digital and static posters, plus banners on pillars, were used to ...

Demand for free services creates opportunity for brands

demand for free online services has an impact beyond the digital market. It examines the expectation ...

Brylcreem aims to be cool again

Phelan Strategy We decided to use digital media to reach key influencers. An interactive competition ...

Combine TV and online to boost brand perception say trade bodies

has been examined in depth, the two trade bodies say. The sample focused specifically on digital ...

Sports fans move to interactive media says EIAA

New research from the European Interactive Advertising Association (EIAA) shows that digital media...also more likely to have digital technology in their home. Nine out of 10 sports site users (91%) own ...

Brand Barometer - Sony camera ad clicks the right boxes

handycam and its new digital single lens reflex camera brand, while showing a moment that photographers ...

Social media consumption challenges traditional media

The global survey notes that in South Korea - "the market that's leading the world in digital ...

 

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