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Think BR: Which came first, the mobile site or the app?

20 Dec 2012 | by Mark Freeman

for a tool people need, such as a digital tape measure or barcode scanner. So utility might be a way ...

Think BR: Transparency is vital when it comes to personalised pricing

19 Dec 2012 | by Simon Robinson

data to target shoppers with personalised pricing has attracted a lot of attention. With digital ...

Think BR: 2013: Gender recognition, dual screen shopping and 3D printing

17 Dec 2012 | by Matt Pye

. Brands will increase their investment in establishing experiences which marry the digital and physical ...

Bridging the loyalty chasm

17 Dec 2012 | by Stuart Evans

%. However it is worth noting that UK respondents under 35 still wanted far more digital interaction than ...

Think BR: Good data protection law should not throttle innovation

13 Dec 2012 | by Nick Stringer

The European Commission's data protection proposals have the potential to set Europe's digital...As we begin to trawl through the many five digital marketing things to look out for in 2013 ...

Welcome to The Annual 2012

13 Dec 2012

our usual categories. Again, we have nominated an Advertising Agency of the Year, a Digital Agency ...

Think BR: The future of digital advertising is true ad personalisation

11 Dec 2012 | by Sam Barnett

that the future of digital advertising is in true ad personalisation. It is great for consumers because ...

Think BR: Brand salvation is in curation

11 Dec 2012 | by Christian Purser

The answer to digital disruption can't be to do more things in more channels, writes Christian...how digital and social are changing the way that consumers are consuming media. In my experience ...

Think BR: Microsoft signals break with digital media's past

10 Dec 2012 | by Tom Pepper

The foundations of digital marketing are being shaken, and marketers must respond to the new...digital media s windows past. It signals a near-final marker in the monumental shift digital media is ...

Think BR: Exploring effectiveness

07 Dec 2012 | by Janet Hull

understanding human needstates in driving effectivieness, Engaging Stakeholders, TV Digital working together ...

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