to remove filtersThink BR: Luxury brands and the social media dilemma
20 Dec 2011 | by Jane Simmonds
journey into the digital age poses dangers to their brands as well as new opportunities. These ...
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Think BR: A shopper's paradise
23 Dec 2011 | by Tim Watson and Richard Matthews
Welcome to the digital age. Access to the wealth of information from social networks, peer reviews ...
Think BR: What Google believes will deliver success in 2012
19 Dec 2011 | by Richard Trinder
Winners in the year ahead will be those companies that most seamlessly integrate their digital ...
Think BR: Targeted TV - advertisers' nirvana
16 Dec 2011 | by Hamish Pringle
author, with Jim Marshall, of Spending Advertising Money in the Digital Age , published by Kogan Page ...
Drawing a line under 2011
15 Dec 2011 | by Claire Beale, editor, Campaign
Would we need to differentiate agencies into advertising, digital and direct in 2011? Or were ...
Danny Rogers: Reasons for cheer in a year of two halves
15 Dec 2011 | by Danny Rogers
fast-growth digital comms businesses. Their innovation and energy will find global markets in the new media ...
Think BR: The changing face of media consumption
14 Dec 2011 | by Gavin Sugden and Tom Cross
physical purchases are not always mirrored by increases in digital purchases, it s clear that there are ...
Think BR: Brand consistency in a fragmenting world
12 Dec 2011 | by Steve Puttock
proliferation of digital tools (PC, mobile, tablet, in-store kiosk) is difficult as they reproduce differently ...
Think BR: Moving media measurement into the 21st Century
12 Dec 2011 | by Rhys McLachlan
modern digital environment. This is going to become even more apparent as consumption of legacy media ...
Jeremy Lee: Put the violins away, the media industry has done pretty well
08 Dec 2011 | by Jeremy Lee
, have made leaps of progress in embracing rather than ignoring digital, while the dirty laundry exercise ...
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