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Danny Rogers: Industry needs to broaden talent base

'. It is something with which professional marketers, ad agencies and digital specialists are all ...

Danny Rogers: Brave investment can shore up recovery

by both brands and agencies. One focus for such investment is in digital and social media skills. It ...

Danny Rogers: College Hill's sale points to sector growth

. These include creative digital content solutions for brand building, but also in reputation management ...

Danny Rogers: Sound bite culture shows its absurdity

confidence to engage fully with his public, using both traditional and digital media. If he yearns for ...

Danny Rogers: GolinHarris' move could redefine PR shops

', 'planners', 'suits' and 'media buyers'. But GH's model is more fluid, in line with digital media trends ...

Danny Rogers: Why digital subs make common sense

wider Brand Republic Group, announces plans to introduce digital subscriptions . From early July ...

Danny Rogers: 2010 was a difficult but fascinating year

, hiring young 'digital natives' or investing in new measurement tools. I use the verb 'struggle ...

Danny Rogers: A shaft of light for public sector comms

prove themselves as broad-based communicators, integrating new digital and social media techniques ...

Ian Monk: Some self-interest in Guardian 100

fact that The Guardian has invested its digital future in Apple apps? The list also positions ...

Danny Rogers: Chime could be the catalyst for a recovery

overall, thanks to the growing interest in its digital marketing and crisis management potential, but this ...

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