Danny Rogers: Brave investment can shore up recovery
02 Nov 2011 | by Danny Rogers
by both brands and agencies. One focus for such investment is in digital and social media skills. It ...
'. It is something with which professional marketers, ad agencies and digital specialists are all ...
by both brands and agencies. One focus for such investment is in digital and social media skills. It ...
. These include creative digital content solutions for brand building, but also in reputation management ...
confidence to engage fully with his public, using both traditional and digital media. If he yearns for ...
', 'planners', 'suits' and 'media buyers'. But GH's model is more fluid, in line with digital media trends ...
wider Brand Republic Group, announces plans to introduce digital subscriptions . From early July ...
, hiring young 'digital natives' or investing in new measurement tools. I use the verb 'struggle ...
prove themselves as broad-based communicators, integrating new digital and social media techniques ...
fact that The Guardian has invested its digital future in Apple apps? The list also positions ...
overall, thanks to the growing interest in its digital marketing and crisis management potential, but this ...