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Round table: Smart content holds the key to engagement

27 Mar 2013

talking about apps and digital content it was all about the platform. As an industry we have to get the ...

Forward: If you emulate success, be mindful of context

27 Mar 2013

, but this is not the answer. The answer, we think, is that there should be advertising, PR, digital ...

Top PRs trust the BBC, hate reaching out and expect 2013 to be 'challenging'

21 Mar 2013 | by Francesca Rice

rather more optimistic 'essential'. Many pictured the industry 'evolving', and highlighted 'digital ...

SXSW gets real

21 Mar 2013

hands which won the Interactive Award for Breakout Digital Trend. 2012 and early 2013 have seen the ...

Diesel's Scott Morrison on bringing an FMCG approach to fashion and the energy of young talent

21 Mar 2013 | by Rachel Barnes

marketing, particularly when it comes to digital. With his hybrid marketing and commercial role, ensuring ...

Thomas Cook restructure aims to turn around ailing travel firm

20 Mar 2013

effort to close the gap on rivals that have been quicker to invest in digital. Analysts have also ...

The North beckons as Rigby & Peller aims to broaden its UK customer base

14 Mar 2013

understands the shape of every woman who walks through its doors or clicks on its digital sites. ...

Do you know your CEO? The eight essential leadership skills

14 Mar 2013 | by Rachel Barnes

is easy to see how the digital world has empowered the consumer on a mass scale. However, it is ...

PeerIndex's Azeem Azhar on how brands can harness the power of influence

12 Mar 2013 | by Nicola Kemp

never go digital. Social media is like parenthood: you can read all the books you like, but until you ...

The five rules of social media management

08 Mar 2013 | by David Benady

. Danny Whatmough, director of digital strategies at technology PR agency EML Wildfire and chairman of the ...

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