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Taking a punt on digital

09 Mar 2010 | by Chris Ellery

overhaul its digital strategy. On the high street, there's no doubting the chain's clout. It has more ...

Profile: Facing a tough screen test

09 Mar 2010 | by Sara Kimberley

supported by social media and other digital activity, including a Facebook page and Twitter feeds, as well ...

BBC rivals start to circle

09 Mar 2010 | by John Reynolds

corporation's proposed cuts. These include axing digital radio stations 6 Music and the Asian Network, halving ...

Marketers need to be wary of price comparison sites

27 Jan 2009 | by Mary Cowlett

increasingly using a variety of digital platforms, including switching sites, for their personal financial ...

What lies ahead for broadcasters and advertisers in a multi-platform era

25 Nov 2008 | by Fiona Ramsay

new era of digital choice, however, comes a stark challenge for commercial broadcasters - that of ...

Will Facebook ever make a profit?

21 Oct 2008 | by Fiona Ramsay

Walmsley, founder of digital media agency i-level, says: 'The price of its advertising reflects the ...

Unilever to push core brands

12 Feb 2008 | by Gemma Charles

. Lewis added that Unilver is likely to continue to increase its digital spend in 2008, though its ...

News Analysis: IKEA takes online gamble

23 May 2007

access on the high street. But if it fails, the retailer risks a digital version of the publicity ...

Media Analysis: Guilt by association

28 Feb 2007 | by Nicola Clark

Dennis Publishing s digital lads mag Monkey, due to the title s explicit content, raises some important ...

Media Analysis: Five digital down in the dumps

07 Feb 2007 | by Nicola Clark

The last terrestrial broadcaster to launch in the digital arena is fighting an uphill battle for...Almost 10 years after its launch, Five has made tentative steps into the digital TV market with ...

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