Is real-time marketing the future of advertising?
02 May 2013
content in "real time". "We have found value in driving clients towards digital, data and content," she ...
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Is Blippar TV more than a gimmick?
09 May 2013
course, the ultimate prize will be to drive significant amounts of digital commerce directly off the back ...
Evian babies street dance with adult selves
22 Apr 2013
Waters and head of digital at Groupe Danone Agency: BETC Paris Creative: R mi Babinet ...
Three lessons from this year's ISBA conference
20 Mar 2013 | by Staff
, director-general of the European Commission's digital industry body, DG-Connect. He urged delegates to prove ...
Brands on alert: six things you need to know about draconian new EU data rules
01 Mar 2013 | by Noelle McElhatton
Viviane Reding (pictured) and her crusade to update data-privacy regulation for the digital and ...
Brands line up for new mobile ad platform Weve
14 Feb 2013 | by Matthew Chapman
Boardman, digital marketing manager at Sainsbury's, says the supermarket is 'already planning to integrate ...
From clicks to yardsticks
07 Feb 2013 | by Simeon Duckworth
In the IPA's Advertising Works 21, Mindshare's Simeon Duckworth reveals the pitfalls of digital...The most common mistake made in digital measurement is simply to quote the number of fans, views ...
Is Facebook eroding trust?
06 Dec 2012
Chester, the president of the Center for Digital Democracy, write a strongly worded letter to Zuckerberg ...
Evea sees big opportunities on the big screen
22 Nov 2012
Joe Evea aims to emphasise the digital in Digital Cinema Media and help the sector fulfil its vast...Digital Cinema Media," its managing director, Simon Rees, states in a quick chat before our ...
VivaKi's restructure
22 Nov 2012
ago as an overarching structure for Publicis Groupe s digital and media agencies Digitas, Razorfish ...
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