FMCG brands are winning locally to grow globally
14 May 2013 | by Tim Kidd
communicate to consumers through a combination of traditional, rural and digital outlets. Colgate ...
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Things we like
17 May 2013
decision to put 30 people in consultation while ring-fencing just three staff with digital job titles does ...
Is real-time marketing the future of advertising?
02 May 2013
content in "real time". "We have found value in driving clients towards digital, data and content," she ...
Barclaycard's Whitton focuses on trust
18 Apr 2013
their money go further. One is to launch Bespoke Offers, a digital reward scheme offering deals ...
Three lessons from this year's ISBA conference
20 Mar 2013 | by Staff
, director-general of the European Commission's digital industry body, DG-Connect. He urged delegates to prove ...
Brand Barometer: Three's latest viral campaign reviewed
15 Mar 2013
. Pringles - Fan vs flavour trailer Pringles' digital campaign, created by glueisobar, revolves around a ...
Brands on alert: six things you need to know about draconian new EU data rules
01 Mar 2013 | by Noelle McElhatton
Viviane Reding (pictured) and her crusade to update data-privacy regulation for the digital and ...
Barwell drives creativity at leaner Diageo
21 Feb 2013
advertising will remain a very important activity for us, but it s difficult to define what digital media ...
Brands line up for new mobile ad platform Weve
14 Feb 2013 | by Matthew Chapman
Boardman, digital marketing manager at Sainsbury's, says the supermarket is 'already planning to integrate ...
From clicks to yardsticks
07 Feb 2013 | by Simeon Duckworth
In the IPA's Advertising Works 21, Mindshare's Simeon Duckworth reveals the pitfalls of digital...The most common mistake made in digital measurement is simply to quote the number of fans, views ...
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