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19 Dec 1997 | by ANNA GRIFFITHS
over the effect of digital television. In the meantime, the measurement of digital TV services will ...
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FOR THE RECORD
19 Dec 1997 | by ALASDAIR REID
MTV Networks Europe is to launch an interactive digital music television service, M2. Peter Good...MTV Networks Europe is to launch an interactive digital music television service, M2. Peter Good ...
OPINION: Troubles ahead after a year of the unexpected
19 Dec 1997 | by DAVE PHILLIPS
us in the face: something must be done about the over-inflated cost of TV airtime (will digital ...
Review: Marketing and advertising news in the week’s press
19 Dec 1997 | by KAREN YATES
information on digital and interactive TV and details how this can be used to improve marketing programmes ...
C&W acts on survey calls
18 Dec 1997 | by LISA CAMPBELL
Cable & Wireless Communications is to develop interactive digital services and multimedia products
New arrivals to build BIB brand
18 Dec 1997 | by BY AMANDA LUTCHFORD
, Midland Bank and Matsushita, was created to provide a digital platform for interactive TV services ...
PUBLIC RELATIONS: Changing channels - PR companies have been slow to specialise in broadcast media, but now clients are demanding greater expertise
18 Dec 1997 | by ROBERT GRAY
. We have the specialist knowledge of who s where, what they want and how to deliver it. The digital ...
a digital goldfish to virtual kiosks, new-media professionals pick 1997’s winning interactive
12 Dec 1997 | by JAMES TARIN, MARCUS VINTON, RICHARD LON
What has been your favourite piece of interactive communication this year?
MEDIA: In Brief - Web site guide from Teletext
12 Dec 1997 | by ROBERT GRAY
Teletext has launched an Electronic Programme Guide on its web site in preparation for digital...Teletext has launched an Electronic Programme Guide on its web site in preparation for digital ...
HOTLINE
12 Dec 1997 | by ELEANOR TRICKETT
launch British Digital Broadcasting to consumers next year. AMV, which pitched against Lowe Howard-Spink...launch British Digital Broadcasting to consumers next year. AMV, which pitched against Lowe ...
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