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BT and Talk Talk partner for Digital Economy Act High Court challenge

BT and Talk Talk are to challenge the Digital Economy Act in the High Court, claiming they want to...at which the Digital Economy Act was passed through Parliament. He has said that the Act "badly needs ...

Profile: Anna Rafferty, managing director, Penguin Digital

Penguin Digital's Anna Rafferty has brought the book publisher into the internet age by embracing...When the team behind Penguin Digital was called on stage at last year's SXSW Web Awards in Austin ...

Digital Work: From brief to browser

A collection of digital case studies....brand value and encourage deal-making. Hasbro wanted to use digital media to deliver a more intense ...

Andrew Walmsley on Digital: Why old and new don't mix

A couple of weeks ago in this column, I wrote about the missed opportunity digital seems to be for ...

Andrew Walmsley on Digital: Make your affiliations pay

sectors. It is now a central plank of many digital marketing strategies, with the industry worth 72.6m in ...

Andrew Walmsley on Digital: Media agency meltdown

The media industry has been through a lot recently. Assailed by digital, hunted by procurement ...

Digital Report: Keep your affiliates onside

values and avoid duplicating other digital activity....opportunity to boost its revenues through digital advertising. Late starters Others have been slower to ...

Digital Report: Don't underestimate the super-affiliates

encouraged consumers to book only directly. However, James Briscoe, managing director of digital media ...

Andrew Walmsley on Digital: A little more conversation

Those brands using Twitter to best effect have focused on genuinely connecting with consumers.

Andrew Walmsley on Digital: Timing is everything

unresponsive to customers' feedback. When digital media came along, we cut some lead times, but delivered our ...

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