08 Jul 2010
| by Mark Banham
BT and Talk Talk are to challenge the Digital Economy Act in the High Court, claiming they want to...at which the Digital Economy Act was passed through Parliament. He has said that the Act "badly needs ...
13 May 2010
| by Andrew McCormick
Penguin Digital's Anna Rafferty has brought the book publisher into the internet age by embracing...When the team behind Penguin Digital was called on stage at last year's SXSW Web Awards in Austin ...
13 May 2010
A collection of digital case studies....brand value and encourage deal-making. Hasbro wanted to use digital media to deliver a more intense ...
A couple of weeks ago in this column, I wrote about the missed opportunity digital seems to be for ...
sectors. It is now a central plank of many digital marketing strategies, with the industry worth 72.6m in ...
The media industry has been through a lot recently. Assailed by digital, hunted by procurement ...
28 Apr 2010
| by Andrew McCormick
values and avoid duplicating other digital activity....opportunity to boost its revenues through digital advertising. Late starters Others have been slower to ...
28 Apr 2010
| by Andrew McCormick
encouraged consumers to book only directly. However, James Briscoe, managing director of digital media ...
Those brands using Twitter to best effect have focused on genuinely connecting with consumers.
unresponsive to customers' feedback. When digital media came along, we cut some lead times, but delivered our ...