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O2's Ronan Dunne: "Your brand should lead your company"

08 May 2013 | by Ronan Dunne

digital skills to use it. Be introspective. To take a stand, you have to ask not just "what?", but ...

Barclaycard claims antidote to daily deals 'fatigue' with Bespoke Offers service

08 May 2013 | by Alex Brownsell

, will show the product in action in a humorous way. The campaign will carry a "heavy digital spent ...

EBay to offer segmented shopping data to marketers

07 May 2013 | by Matthew Chapman

told Ad Week the initiative is part of a strategy to "deliver more relevant, highly targeted digital ...

Toyota swaps T4 sponsorship for Vevo ad deal

03 May 2013 | by Chloe Smith

into a set of pre-rolls, idents and digital displays, and used to inspire young people to share the ...

Net-a-Porter partners The Dorchester for first 'micro app'

03 May 2013 | by Matthew Chapman

, which is the first time the hotel chain has activated a media partnership on a digital platform. The ...

The five key trends driving future wine retailing have digital at heart

03 May 2013 | by Gemma Charles

consumers to build loyalty. This will be through in-store events but digital technology will play a key part ...

Analyst view: Questions remain about how Facebook will drive mobile growth

02 May 2013 | by Ian Maude, digital media analyst, Enders

Facebook has posted a 38% year-on-year revenue rise to £938m in the first quarter of the year on the back of mobile advertising growth, but questions remain how Facebook will increase monetisation as it reaches saturation point.

Tesco relaunches Clubcard website to emphasise rewards

02 May 2013 | by Matthew Chapman

digital presence for its loyalty scheme...."emotional" experience. Digital agency LBi has created the "flexible" new site, which Tesco will now ...

Subway replaces wraps with 'healthier' flatbreads

01 May 2013 | by John Reynolds

for four weeks across TV and two weeks across outdoor advertising, along with digital activity. The ...

Samsung first brand to sign up to AOL's branded content business

01 May 2013 | by Matthew Chapman

by AOL, with a major digital push to support its Galaxy S4 smartphone....nearby. Be On is aiming to help brands create high-quality digital advertising at scale that can ...

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