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22 Apr 2013
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FMCG brands are winning locally to grow globally
14 May 2013 | by Tim Kidd
communicate to consumers through a combination of traditional, rural and digital outlets. Colgate ...
Three lessons from this year's ISBA conference
20 Mar 2013 | by Staff
, director-general of the European Commission's digital industry body, DG-Connect. He urged delegates to prove ...
Brand Barometer: Three's latest viral campaign reviewed
15 Mar 2013
. Pringles - Fan vs flavour trailer Pringles' digital campaign, created by glueisobar, revolves around a ...
Brands on alert: six things you need to know about draconian new EU data rules
01 Mar 2013 | by Noelle McElhatton
Viviane Reding (pictured) and her crusade to update data-privacy regulation for the digital and ...
Brands line up for new mobile ad platform Weve
14 Feb 2013 | by Matthew Chapman
Boardman, digital marketing manager at Sainsbury's, says the supermarket is 'already planning to integrate ...
From clicks to yardsticks
07 Feb 2013 | by Simeon Duckworth
In the IPA's Advertising Works 21, Mindshare's Simeon Duckworth reveals the pitfalls of digital...The most common mistake made in digital measurement is simply to quote the number of fans, views ...
Last-mover advantage: when brands should avoid taking the lead
24 Jan 2013 | by Jane Bainbridge
33 years to 3.4 years) - and this study took place before the digital revolution. Despite all the ...
Topical and tactical: the rise of the 'newsjacking' ad campaign
23 Nov 2012 | by Jane Simms
your 'moment' 'Don't jump on the bandwagon for the sake of it,' warns Mobbie Nazir, head of digital ...
Cow & Gate: Come on Eileen- soundtracked ad is lovely and amusing, but leaves the viewer unchanged
13 Nov 2012 | by Andre ‘Dede’ Laurentino, executive creative director, TBWA\London
Bessie's VCCP/Vizeum 41 5 ( ) Dyson Digital Slim In-house/PHD 39 ...
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