EBay to offer segmented shopping data to marketers
07 May 2013 | by Matthew Chapman
told Ad Week the initiative is part of a strategy to "deliver more relevant, highly targeted digital ...
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Barclaycard claims antidote to daily deals 'fatigue' with Bespoke Offers service
08 May 2013 | by Alex Brownsell
, will show the product in action in a humorous way. The campaign will carry a "heavy digital spent ...
Tesco relaunches Clubcard website to emphasise rewards
02 May 2013 | by Matthew Chapman
digital presence for its loyalty scheme...."emotional" experience. Digital agency LBi has created the "flexible" new site, which Tesco will now ...
Twitter to roll out exclusive in-tweet surveys
24 Apr 2013 | by Matthew Chapman
Weinstein, president and global digital and search officer at Starcom MediaVest Group, said beta-testing has ...
EU postpones crucial vote on European-wide data regulation law
18 Apr 2013 | by Matthew Chapman
Advertising Bureau, Interactive Media in Retail Group, Coalition for a Digital Economy, Federation of Small ...
ASOS, British Gas and O2 lead Marketing Society Awards 2013 nominations
26 Mar 2013 | by Staff
Leadership RSA - Raising the bar in marketing performance SABMiller plc - Building digital ...
Brand Barometer: Three's latest viral campaign reviewed
15 Mar 2013
. Pringles - Fan vs flavour trailer Pringles' digital campaign, created by glueisobar, revolves around a ...
Brands on alert: six things you need to know about draconian new EU data rules
01 Mar 2013 | by Noelle McElhatton
Viviane Reding (pictured) and her crusade to update data-privacy regulation for the digital and ...
Brand marketing overtakes digital as 'most-prized skill', claims survey
12 Feb 2013 | by Ben Bold
9% to 6%. The relegation of digital could be attributable in part to the extent to which it has ...
Tesco to offer free entertainment service for Clubcard holders
11 Feb 2013 | by Alex Brownsell
2011. Later that year, it became the first UK retailer to allow customers to stream a digital version ...
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