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Twitter launches TV ad targeting system

will allow a brand's digital agency to quickly respond and align not only with what's shown on TV and ...

The Guardian aims for global brand 'consistency' with single URL move

its digital presence around a single international URL, TheGuardian.com....audiences." The Guardian enjoyed a record month in April, according to the latest digital ABC figures ...

What marketers can learn from Generation Y

Paid internships are a great way to inject the wisdom of digital natives into a business, writes

Ford uses 'Europe's Super Bowl' to push technology credentials

also be shown on perimeter board during the game. Ford is placing a heavy digital and social focus ...

Social Brands 100: how brands have become more adept at using social media

go a long way social media has allowed us to develop digital relationships with our customers, and ...

First Direct returns to 'challenger' origins with 'unexpected bank' relaunch

of a direct bank itself needed a refresh? That will always be the case, irrespective of digital ...

AKQA, Topshop and Bodyform triumph at Rev Awards 2013

AKQA was awarded Digital Agency of the Year, Topshop won Digital Brand of the Year, and SCA

Barbour hires Paul Wilkinson to lead global marketing

Wilkinson will head up the global marketing team with responsibility for branding, PR and digital ...

Marketing Leader of the Year poll - only one day left to vote!

has developed Topshop s digital experience to embrace what he calls "social entertainment". Last ...

Sir John Hegarty: Digital has spawned a creative deficit

Sir John Hegarty, co-founder of BBH, argues the rise of digital has led to a creative deficit and

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