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Digital broadsheet newspaper pricing - free for all is not the only way

14 Jan 2013 | by Mark Billige and Cecilia Mourain

The debate in UK news publishing often revolves around whether to charge for digital news. The ...

Help bargain hunters buy genuine brands

20 Dec 2012 | by Charlie Abrahams

. Powerful brands are particularly vulnerable to brandjackers in the digital world. An effective online brand ...

The new power of television

17 Dec 2012 | by Sarah Ivey

Ever since digital technology exploded onto the media landscape, TV has increasingly been seen as ...

What do consumers think of 4G?

07 Dec 2012 | by Gavin Sugden and Aakanksha Haran

introduction of this new service might once again completely change the digital landscape. We are already ...

Driving to the digital future

23 Nov 2012 | by David Stradling and Ines Nadal

digital to become the first brand to open a digital showroom , which uses digital presentations to ...

Viewable impressions send engagement and relevance soaring

19 Nov 2012 | by Michael Froggatt

continues to gain steam in the digital advertising industry. The Making Measurement Make Sense (3MS ...

Hey big spenders - explaining FMCG's rise to the top of the online adspend pile

26 Oct 2012 | by Ashley Underwood

last three years, reflecting changing attitudes to digital display as a branding tool in its own right ...

New trends in shopping

26 Oct 2012 | by Louise Brice

sale/offer/promotion. Know me: digital loyalty Shoppers are becoming increasingly more savvy, and the ...

Has the Olympic effect fizzled out already?

19 Oct 2012 | by Will Youngman

of GfK's Digital Market Intelligence team answers that all important question: was it worth brands...September, measuring the nation s social media conversations and tracking digital behaviour to assess: 1 ...

The breakfast club

11 Oct 2012 | by Sarah Jenkins

show across an average week. However, with today s complex, fragmented and digital media landscape ...

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