Bridging the loyalty chasm
17 Dec 2012 | by Stuart Evans
%. However it is worth noting that UK respondents under 35 still wanted far more digital interaction than ...
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The new power of television
17 Dec 2012 | by Sarah Ivey
Ever since digital technology exploded onto the media landscape, TV has increasingly been seen as ...
What do consumers think of 4G?
07 Dec 2012 | by Gavin Sugden and Aakanksha Haran
introduction of this new service might once again completely change the digital landscape. We are already ...
Sam Howroyd: Engaging with brands on Facebook
04 Dec 2012 | by Sam Howroyd
in-view to the user - are a hot topic that continues to gain steam in the digital advertising industry ...
Think BR: Getting the real measure of return on investment
19 Nov 2012 | by Marius Cloete
having at the moment. The first being the upbeat conversations about what they are doing with digital ...
Hey big spenders - explaining FMCG's rise to the top of the online adspend pile
26 Oct 2012 | by Ashley Underwood
last three years, reflecting changing attitudes to digital display as a branding tool in its own right ...
New trends in shopping
26 Oct 2012 | by Louise Brice
sale/offer/promotion. Know me: digital loyalty Shoppers are becoming increasingly more savvy, and the ...
Has the Olympic effect fizzled out already?
19 Oct 2012 | by Will Youngman
of GfK's Digital Market Intelligence team answers that all important question: was it worth brands...September, measuring the nation s social media conversations and tracking digital behaviour to assess: 1 ...
The breakfast club
11 Oct 2012 | by Sarah Jenkins
show across an average week. However, with today s complex, fragmented and digital media landscape ...
Sam Howroyd: The research behind the Games
26 Sep 2012 | by Sam Howroyd
the upcoming Olympics, with a further 25% "excited", research from GfK NOP s Digital Market ...
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