to remove filtersCreatives can still win war with number-crunchers
16 May 2013 | by Ian Darby
of a global BMW digital marketing brief would suggest so. Agencies claim that they understand brands ...
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Combining ads, digital and PR is what brands demand
16 May 2013 | by Danny Rogers
Advertising agency sets up a PR arm. Hardly a new phenomenon. In recent years, Karmarama created Kaper and the gaffers of Golden Square added M C Saatchi PR to their Talk PR spin-off. But what makes Beattie McGuinness Bungay s creation of Seven Dials so intriguing is the personnel involved. The consultancy,...
A view from the top
16 May 2013 | by Miles Young
anything. To cocktails at 44 , the bar I like behind our office, with Thomas Gensemer of Blue State Digital ...
Wanted: hungry start-ups prepared to take a bullet
09 May 2013 | by Danny Rogers
domestically grown, independently owned agencies creative, media or digital of any size. Yes, Mother is ...
A billion-dollar mistake is just around the corner for electronic adland
09 May 2013 | by Russell Davies
billion-dollar advertising mistake? Russell Davies is a creative director at Government Digital Service ...
A warning for those plotting a digital shopping spree
02 May 2013 | by Ian Darby
, recently received considerable investment to acquire the digital agency Outside Line. A deal that perhaps ...
The marketing spring is nigh and is running on digital
02 May 2013 | by Sue Unerman
reason that truth has risen up the agenda is that digital innovation and social media make this an ...
The ad industry could do with a few more grey hairs
11 Apr 2013 | by Ian Darby
digital agencies, people tend to think platforms are a substitute for ideas, but you need both. Technology ...
A view from the top
28 Mar 2013 | by Bob Lord
marketing and digital commerce at Delta Air Lines. Wednesday: In such a fast-paced industry, it s ...
The death of advertising, but only as we know it
21 Mar 2013 | by Danny Rogers
revenue growth in 2012 had come from CRM and digital, not advertising; and Campaign s Top 100 agencies ...
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