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It is time for PR to reclaim digital comms

the digital war....According to Pearlfinders, PR agencies have begun to win back work from specialist digital ...

Financial PR has adapted to survive

reputation management, boardroom strategic comms counsel; financial and transaction comms, analogue, digital ...

PR is still playing catch-up on data use

(hopefully) up-to-date media distribution lists. There is no doubt that digital has changed the game in ...

Using the commercial power of the web

There is hardly a council in the land that now does not proclaim itself an evangelist of digital...resident is no digital slouch. The challenge for us is how we present services to them in an attractive and ...

The Post Office can fortify the high street

imagination - including embracing the digital revolution - the Post Office as part of the high street is ...

Passion outweighs profits in new era

done'. With the mass adoption of digital media, the tectonic shifts in print and broadcast media ...

John Shewell: Stepping up to the challenge of digital

harness the opportunities that digital technologies present to improve engagement and reputation ...

The public service comms challenge

, democratic and digital challenges. In terms of the global challenge, Britain has world-beating PR ...

City survivors have learned to diversify

The narrative is these businesses have been left in a tail spin by the growth of digital and they ...

Lord McAlpine scandal raises stakes on Twitter

how to profitably engage with digital chatter. But it must quickly learn to cope with a new legal and ...

 

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