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Economist continues iconic poster work

03 Jun 2010 | by Mark Banham

communications plan that will include digital executions, an online widget and direct marketing collateral. A ...

Media Week Essay - Direct Marketing

09 Dec 2008 | by Antony Miller

consider the power of physical direct marketing in a digital world. Mail is the only medium that can ...

Carat wins Nationwide's £5m account for insurance work

14 Oct 2008 | by Arif Durrani

digital plans for the banking group. The specialist arm of the building society was first announced in ...

Auto Trader to give agencies detailed online user data

07 Oct 2008 | by Milly Glaister

Digital auditor ABCe launched the new certificate in September, offering digital media owners the ...

Nuts TV links with MiCard for interactive loyalty card offer

16 Sep 2008 | by Ben Bold

digital voucher once a designated number of points have been earned. The points can be redeemed online ...

Colling & Co wins Allianz contract

02 Sep 2008 | by Kunal Dutta

terrestrial and digital channels including Discovery, Living TV, Paramount and TCM. Separately, the agency ...

Omnicom ponders funding for customer publishing venture

02 Sep 2008 | by John Reynolds

The new business launches its first product this week with a digital magazine for model agency ...

MediaCom creates new ops board for direct marketing

15 Jul 2008 | by Tristan O'Carroll

previously associate directors and are being promoted to directors. The sixth will be a digital director ...

MediaCom execs quit to start new direct response agency

01 Jul 2008 | by Andrew McCormick

department of digital agency Wheel and was subsequently promoted to head of search and affiliates. "The ...

New Ad2One team secures first signing

03 Jun 2008 | by Media Week

Digital sales house Ad2One has launched a new sales division that will approach brands and agencies

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