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Cadbury to bring playful element to Creme Egg

19 Dec 2012 | by John Reynolds

Egg. The cross-platform drive spans TV, digital and PR, and highlights how Cr me Egg's limited ...

PRWeek editor-in-chief Danny Rogers to lead Campaign

19 Dec 2012 | by PRWeek reporter

focus on its core brands and digital publishing. The division is replacing the traditional editor ...

Last week's most read news in advertising, marketing, media and PR (9 - 15 Dec 2012)

17 Dec 2012 | by Daniel Farey-Jones

official singles chart. ( Marketing, Monday 10 December ) Microsoft installed interactive digital ...

Blue Rubicon sells stake to private equity firm LDC

14 Dec 2012 | by Alec Mattinson

invest in digital and analytics and to move into new markets to 'respond to client demand and secure the ...

Greenpeace's John Sauven hails social media campaigning after Waitrose halts Shell plans

14 Dec 2012 | by John Owens

and quantity of use of social media and digital among campaigning groups was uneven . He warned ...

Arts & Entertainment: Fifty Shades trilogy puts rivals in shade

13 Dec 2012 | by Kate Magee

publicity. This led to an early media focus on the role of digital publishing in the novels' success and ...

#aoty12: PR Agency of the Year - Best of the Rest

11 Dec 2012 | by Kate Magee

with campaigns that used traditional PR, digital and social platforms'. The year's work highlights ...

Rangers Football Club hires Daily Record's James Traynor as comms head

10 Dec 2012 | by Alec Mattinson

media and oversee the development of all media platforms including Rangers TV, digital, online and print ...

Flailing Starbucks has fallen to 'age of damage', says Havas global chief

10 Dec 2012 | by Arif Durrani

this digital footprint." Social media is creating what Jones believes will be a bigger ...

Trading Places: this week's people moves

07 Dec 2012 | by Maisie McCabe

Tesco has handed Matt Atkinson , its group marketing and digital officer and the former chief ...

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