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MARKETING FOCUS: Looking back on ’96

eight new channels next year. The impact of Digital TV is yet to be felt, but Rupert Murdoch s ...

MEDIA: PERSPECTIVE; Sport’s where the excitement is for new-media gurus

. Down the road, however, one big question looms: what will the effect of digital TV be on sport? It s ...

MEDIA: For the record

Independent will now be typographically led. The launch of digital television in the UK is facing ...

NEWS: Beech to fill gap at Burnetts as Davies heads to US agency

clients market themselves in the digital environment, creating personalised Internet systems for ...

CLOSE-UP: PERSPECTIVE; Her future is rosy, but will RSA thrive without Godman?

digital special effects company. Commercials production, whether through RSA in London or its offices ...

SCANDINAVIAN MEDIA: Scandianvian newspapers on the attack; The finnish press pact

according to circulation and size of advertisement. Digital transmission of ads is also expected to ...

NEWS: HOTLINE

run digital terrestrial TV in the UK. Four digital multiplexes , carrying between three and six ...

INTERACTIVE: New-media clinic; Ads on the Net are big business but are sold by very different rules

channel-crazy, audience-fragmented world of digital TV. By design and force of circumstance ...

INTERACTIVE: THE INTERACTIVE QUESTIONNAIRE/in association with electronic telegraph

advertising should be a magazine hoarder. I buy around 25 magazines a week - everything from Digital to ...

MARKETING FOCUS: TV in the digital age

Digital TV is well on its way, but what is it all about and why is it important for marketers...Digital TV is well on its way, but what is it all about and why is it important for marketers ...

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