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Aldi bucks trend as 'big four' withdraw Christmas ad spend

20 Dec 2012 | by Matthew Chapman

" campaign. Tesco s reduction in TV and print spend comes as digital becomes an increasing focus for the ...

The Daily Telegraph dominates quality sector says NRS data

19 Dec 2012 | by John Reynolds

The National Readership Survey Print and Digital Data (NRS PADD) gives a breakdown of daily UK ...

Twitter partners with Nielsen to publish new 'social TV' ratings

18 Dec 2012 | by Arif Durrani

become the world's digital water cooler, where conversations about TV happen in real time. Nielsen is who ...

The new power of television

17 Dec 2012 | by Sarah Ivey

Ever since digital technology exploded onto the media landscape, TV has increasingly been seen as ...

Bridging the loyalty chasm

17 Dec 2012 | by Stuart Evans

%. However it is worth noting that UK respondents under 35 still wanted far more digital interaction than ...

Asos smashes UK sales projection

11 Dec 2012 | by Matthew Chapman

includes "shoppable films" that shows off the brand s Christmas products. The digital campaign, which ...

Publicis and IBM ecommerce tie-up praised by Forrester

10 Dec 2012 | by Loulla-Mae Eleftheriou-Smith and Matthew Chapman

strategy at Forrester, said: "Increasingly, chief marketing officers are realising the influence digital ...

NEWSPAPER ABCs: Express and Guardian outperform market as FT falls 4%

07 Dec 2012 | by Daniel Farey-Jones and Ben Hall

paid-for print and digital circulation continues to grow and is now over 600,000 (citing Deloitte's Q3 2012 ...

What do consumers think of 4G?

07 Dec 2012 | by Gavin Sugden and Aakanksha Haran

introduction of this new service might once again completely change the digital landscape. We are already ...

Sam Howroyd: Engaging with brands on Facebook

04 Dec 2012 | by Sam Howroyd

in-view to the user - are a hot topic that continues to gain steam in the digital advertising industry ...

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