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Think BR: A shopper's paradise

Welcome to the digital age. Access to the wealth of information from social networks, peer reviews ...

Seven best practices for building a smart ad

in discovering what's working for digital advertisers, writes Ariel Geifman, principal research...America. Summary In the competitive digital advertising landscape, advertisers need to invest their ...

Think BR: Luxury brands and the social media dilemma

journey into the digital age poses dangers to their brands as well as new opportunities. These ...

Seven develops behaviour-targeted app

Seven, the award-winning digital content agency, has announced the development of a dynamic new ...

Axon produces interactive M&S Christmas gift guide

has created an interactive, digital version which is now live online. The Marks and Spencer ...

Think BR: What Google believes will deliver success in 2012

Winners in the year ahead will be those companies that most seamlessly integrate their digital ...

Think BR: Targeted TV - advertisers' nirvana

author, with Jim Marshall, of Spending Advertising Money in the Digital Age , published by Kogan Page ...

Trading places: this week's people moves

Radio's commercial team and commercial strategy, and for monetising its digital footprint. (Media ...

Think BR: The changing face of media consumption

physical purchases are not always mirrored by increases in digital purchases, it s clear that there are ...

Think BR: Brand consistency in a fragmenting world

proliferation of digital tools (PC, mobile, tablet, in-store kiosk) is difficult as they reproduce differently ...

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