Search results for "digital"

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Neil Martinson: Impact of bought, owned and earned media in advertising

10 Dec 2009 | by Neil Martinson

impact of digital, and questions about the efficacy and costs of traditional advertising, a new concept ...

Danny Rogers: Cautious optimism for a prosperous 2010

09 Dec 2009 | by Danny Rogers

. Above all, growth will come from the new digital channels, where PR professionals will be fought tooth ...

OFF THE FENCE: Will the new BARB panel make a significant difference to TV accountability?

01 Dec 2009 | by Staff

digital world and more efficient for network reporting. The new panel will measure more stuff. The new ...

Andrew Walmsley on Digital: the consumer manages the brand

01 Dec 2009 | by Andrew Walmsley

before, and digital pundits love to repeat it. Yet, it wasn't a blogger who said this. Nor was it a ...

Mark Ritson on Branding: the folly of replacing brand managers with brand advocates

01 Dec 2009 | by Mark Ritson

piece: 'Adaptive Brand Marketing: Rethinking Your Approach in the Digital Age'. In my opinion, it's a ...

Should companies embrace slang names for their brands?

01 Dec 2009 | by Staff

marketing manager, Bacardi We hear all too often that the explosion of the digital world means consumers ...

Andrew Walmsley on Digital: Moving with the times

24 Nov 2009 | by Andrew Walmsley

From multi-touch to gestures and body language, our relationship with technology is deepening

Andrew Walmsley on Digital: TV on the web is breaking down walled gardens

17 Nov 2009 | by Andrew Walmsley

The 'walled-garden' mentality failed on the internet and now faces a similar fate in the TV industry

Adwatch Review: Kingsmill

17 Nov 2009

Kingsmill. Kingsmill 'Confessions' was first brought to my attention by an email from one of our digital ...

Andrew Walmsley on Digital: Who goes where?

13 Nov 2009 | by Andrew Walmsley

Indiscriminate online tracking weakens trust and fuels the use of advertising-avoidance software.

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