Getting the best from budgets in belt-tightening 2008
21 Dec 2007
integrating digital advertising with direct mail campaigns can increase consumer spend by almost a quarter ...
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Brand Republic's top stories of 2007
21 Dec 2007 | by Daniel Farey-Jones
, as Facebook took up the baton from MySpace, YouTube and Google as the hot digital media property ...
Arla Foods takes Lactofree brand onto TV
21 Dec 2007 | by Nikki Sandison
advertorials that will include an elimination diet challenge and lactose-free recipes using Lactofree. Digital ...
Talk of the year: celebs, Big Brother, Facebook, careers and ads
21 Dec 2007 | by Bill Britt
Contest: worst celebrity/brand combos Are digital agencies coming unstuck? Mapping out a career in ...
Telegraph.co.uk boosts traffic by almost 2m users
20 Dec 2007 | by Jacquie Bowser
. Edward Roussel, digital editor of Telegraph Media Group, said: Telegraph.co.uk is going from strength ...
Digital UK brings in Scott as chief executive
19 Dec 2007 | by Daniel Farey-Jones
LONDON - Digital UK, the body overseeing the digital TV switchover process, has appointed former...finance, managing director and deputy chief executive. He has sat on the board of Digital UK as Channel ...
Discovery Networks European sales boss Rodgers resigns
19 Dec 2007 | by Darren Davidson
, affiliate sales and digital media sales in addition to overall leadership of the sales function in EMEA. She ...
Ofcom outlines concerns over Sky's influence on pay TV
18 Dec 2007 | by Daniel Farey-Jones
withdraw its free-to-view channels on Freeview in favour of launching pay-TV channels on digital ...
New Sugar website lets users take control
17 Dec 2007 | by Daniel Farey-Jones
, the Hachette digital director who heads the team that developed the site, said: Sugar readers use the ...
BrandRapport acquired by new French marketing group
14 Dec 2007 | by Jennifer Whitehead
, digital and experiential marketing. Qobliq is being funded by a 7.5m investment from venture capital ...
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