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15 Dec 2000
further pounds 15 million investment in digital development....further pounds 15 million investment in digital development. ...
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CAMPAIGN-I: Spotlight on: British Airways. BA's use of the internet points the way for other dotcom ads. BA seems reluctant to talk about its successful online ads. Why?
15 Dec 2000 | by ALASDAIR REID
director at one of its digital agencies, Agency.com, quit to join the e-solutions company PixelPark....director at one of its digital agencies, Agency.com, quit to join the e-solutions company PixelPark ...
MEDIA BRIEFS: Capital Radio veteran moves to Chrysalis
15 Dec 2000
programme controller digital at Capital Radio, joins early in 2001 and will be responsible for the Galaxy...programme controller digital at Capital Radio, joins early in 2001 and will be responsible for the Galaxy ...
MEDIA BRIEFS: Community Channel trebles broadcasts
15 Dec 2000
The Community Channel, Sky Digital s platform for ethical shopping , is to treble air time in the...The Community Channel, Sky Digital s platform for ethical shopping , is to treble air time in the ...
MEDIA BRIEFS: Ministry and Virtual Volume team up
15 Dec 2000
unsigned outfits. The playlist features music from existing digital station Ministry of Sound Radio, the 24...unsigned outfits. The playlist features music from existing digital station Ministry of Sound Radio, the 24 ...
MEDIA FORUM: Is everyone expecting too much of interactive TV? Despite all the hype about interactive TV, the future failed to arrive on time this year. Who is to blame for this? Do things look any more promising for next year, Alasdair Reid wonders
15 Dec 2000 | by ALASDAIR REID
This time last year, you did not have to be a dangerously radical visionary to predict that digital...digital interactive television was going to be one of the major media themes of 2000. Media owners were ...
Nick Brien to take key Starcom post
15 Dec 2000 | by IAN DARBY
integrated marketing offerings to include the digital agency Hard Reality and the direct marketing agency ...
EDITORIAL: Cohesion between ads is key for Coke
15 Dec 2000
digital marketing. If Coke s homecoming proves anything, it is that agencies have no divine right to ...
White Paper calls for a 'co-regulation' system
15 Dec 2000 | by Our Parliamentary correspondent
in the digital age. Its strong endorsement of ITV s unique contribution to public service ...
CLOSE-UP: LIVE ISSUE/BBC - Will a new roster help the BBC to fight off its rivals? Three agencies, one aim. Ian Darby reports on the BBC's marketing line-up
15 Dec 2000 | by IAN DARBY
revenue on running costs, is to address the threat posed by the proliferation of digital channels. His ...
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