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Adspend on digital TV launch rises to pounds 40m

British Digital Broadcasting revealed this week that its digital terrestrial TV service is to be...British Digital Broadcasting revealed this week that its digital terrestrial TV service is to be ...

MEDIA FORUM: Govt sits on the fence in great regulatory debate - Last week, the Government published its much anticipated Green Paper on the increasing convergence of media and telecoms. This raises big regulatory issues and the advertising market was con

the line between television and personal computers as TV goes digital and attempts to merge with the...the line between television and personal computers as TV goes digital and attempts to merge with ...

Paul Longhurst and APL part company in contract dispute

to step aside from the day-to-day media function but help launch a digital communications service ...

O&M promotes the ’joys of rentership’ with Radio Rentals

the rental argument, such as the arrival of digital TV. We have focused on these moments to get ...

IPC announces marketing push

digital TV head on and it s important to convey these messages to the consumer. ...

HOTLINE

. Sky Sports is launching a round-the-clock sports news channel next month on its digital service. Sky ...

REVIEW: Marketing and advertising news in theh week’s press

digital pre-pay mobile phone package, Cellnet Easylife. Easylife is the only pre-pay package which ...

EDITOR’S COMMENT: Younger staff have to be motivated or they’ll quit adland

creative departments need re-training for the digital age. But the point in both the media and creative ...

CAMPAIGN DIRECT: ISSUE - Football clubs are seizing the chance to target fans directly. Football databases are a potential DM goldmine, as marketers are starting to find. Richard Cook reports

debuts on the BSkyB digital platform for the new season. The club also mails out a glossy merchandise ...

Group formed to hammer out web and interactive TV standards

form of transport, ranging from analogue to digital TV, cable, or satellite, to all types of broadcast ...

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