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FORUM: Will digital TV’s launch prove to be a damp squib? - Digital television is great in

30 Jan 1998 | by ALASDAIR REID

Digital television has just had a pretty shaky week. We had the European Commission telling...Digital television has just had a pretty shaky week. We had the European Commission telling ...

PERSPECTIVE: GGT’s woes began not with Trott, but with City flotation

30 Jan 1998 | by STEFANO HATFIELD

the prospect of merging TBWA and GGT, for example, with equanimity. If Compaq can buy Digital, they ...

INTERNATIONAL: SPONSORED BY MOTHER TONGUE WRITERS - ISSUE/Dentsu plans to expand global networks with flotation cash/The Japanese agency will invest in a second-string agency, Karen Yates says

30 Jan 1998 | by KAREN YATES

headquarters in Tokyo and an expansion into digital technology, officials say. What they are less happy to ...

Agency Rosters: It’s better to talk when the odds are narrowed - British Telecom’s new roster agencies will have the benefits of a streamlined pitching process but will have to turn down rival accounts with no guarantee of work from BT

30 Jan 1998 | by JEMIMAH BAILEY

phonecards is very different to selling digital technology to multi-nationals. Some organisations chose to ...

THE KINGS OF MADISON AVENUE: John Wren - In the first of a series of interviews with the top names in US advertising, Caroline Marshall talks to the new head of Omnicom

30 Jan 1998 | by CAROLINE MARSHALL

grown, retailers have gained greater bargaining power, new technology and digital communications have ...

MEDIA: Clinton’s demise: delivered to you by digital media

29 Jan 1998 | by RAYMOND SNODDY

Every now and then you really see the point of multi-channel television - when a minority channel suddenly stands out from all the moving trivia to become essential viewing.

MEDIA: Capital admission

29 Jan 1998 | by ANNE-MARIE CRAWFORD

Capital Radio has said it may be forced to reduce its investment in digital audio broadcasting...Capital Radio has said it may be forced to reduce its investment in digital audio broadcasting ...

MEDIA: Dominant channels

29 Jan 1998 | by ANNE-MARIE CRAWFORD

Despite the planned launch of digital television this year, Internet and online services will...Despite the planned launch of digital television this year, Internet and online services will ...

TELEMARKETING: Looking beyond the telephone - The advance of digital technology will have a

22 Jan 1998 | by DAVID MURPHY

by interactive digital television. The distribution revolution First, though, it is ...

TELEMARKETING: Web wake-up call - As more consumers use e-mail and the Web, call centres are having to adapt. David Murphy reports

22 Jan 1998 | by DAVID MURPHY

very well, he says. We have no difficulty now collecting digital information, such as when people ...

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