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REVIEW: Marketing and advertising news in the week’s press

Coca-Cola s famous neon sign in Piccadilly Circus has been dramatically redesigned. Digital...Coca-Cola s famous neon sign in Piccadilly Circus has been dramatically redesigned. Digital ...

MEDIA FORUM: How the major media players fared during 1998. Another year over, as John Lennon once put it. But not just any old year for the media business. Next Christmas, your favourite Yuletide singles will come courtesy of all-singing, all-dancing, pi

of digital, we ve already witnessed the start of the new media millennium. Media regulators ...

MEDIA: FOR THE RECORD

up its option of a 10 per cent shareholding in Digital One, the national commercial multiplex for ...

EDITORIAL: Dentsu aims to boost US appeal through Burnett

get into the digital market but also to allow substantial growth of its international business ...

Stamp to take on new Burnett role

the agency s creative output, including its relationship marketing, digital and sponsorship ...

MEDIA: Digital boosts media spend

rise is being driven by more digital choice. In terms of consumer spend per medium, analysis ...

MEDIA: Talk Radio opts out of UK digital radio multiplex

GWR and NTL could be looking for a new partner to back Digital One after Talk Radio said it would

AGENDA: Empire building in the digital age - BSkyB is changing the focus of its marketing as it

helped launch Sky Digital. Murdoch refers to him as a bridge between the two departments ...

NEW MEDIA: Radio Rentals service

site includes pages that provide advice on digital television and information about in-store...current site includes pages that provide advice on digital television and information about in-store ...

Keeping track of TV viewing is the challenge of 1999

the Six O Clock News, with or without a kilt, or persuading more people to pay for digital services...the Six O Clock News, with or without a kilt, or persuading more people to pay for digital services ...

 

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