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HOTLINE

05 Dec 1997 | by ANNA GRIFFITHS

digital television and a planned move into pay-TV would bring new opportunities for growth. The ...

STOP PRESS

20 Nov 1997 | by JULIAN LEE

subscribers. Vodafone has announced major price reductions to its digital tariffs sparking ...

Direct Marketing: On-screen rivalry - Channel 5’s new text service is set to compete with Teletext for holiday advertisers, writes Rachel Miller

06 Nov 1997 | by RACHEL MILLER

, with the advent of digital television. Digital TV will change the medium, says Lawson. At the ...

MARKETING TECHNIQUE: TOP SALES PROMOTION AGENCIES - The agency view/Talking points

09 Oct 1997 | by ROBIN COBB

, the digital TV revolution is past the point of no return. It is a huge opportunity for ...

BBH poised for new-media drive with appointment of Walmsley

08 Aug 1997 | by CAROLINE MARSHALL

its first head of digital media. He will report to the BBH creative director, John Hegarty....as its first head of digital media. He will report to the BBH creative director, John Hegarty ...

FORUM: Can direct response provide a trading currency?

11 Jul 1997 | by ALASDAIR REID

of press ads now carry a direct response mechanism, proving that you don t need cable and digital ...

CONFERENCES AND EXHIBITIONS: THE IMPORTANCE OF EVALUATION - Exhibitions may be big business, but how do stand holders assess the quality of their visitors? Robert Dwek reports on the latest hi-tech developments

14 Mar 1997 | by ROBERT DWEK

evaluation is the Internet and digital technology. These innovations enable an event to be measured ...

Marketing Guides: Direct Marketing: League Tables 1997 - Masterclass - Robin Cobb previews the DM Fair conference which promises to offer an essential guide to the latest theories and techniques affecting the direct marketing industry

06 Mar 1997 | by ROBIN COBB

digital TV. Next year or the year after, your direct marketing plans will probably include television ...

OPINION: Industry gives credit to rise of direct marketing

14 Feb 1997 | by MISCHA ALEXANDER

as video-on-demand and digital TV has created new ways of reaching and targeting customers ...

Media: Now is the time to get real with target practice

16 Jan 1997 | by RAYMOND SNODDY

This could be the year not of the monkey or the goat, nor even of digital satellite television...This could be the year not of the monkey or the goat, nor even of digital satellite television ...

 

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